Kristy Lowery, MBA

Chief Growth Officer (CGO), Owner, Consultant & Analyst

Kristy Lowery, founder and chief strategist behind Digital Tulip, has elevated hundreds of businesses, and filed their growth and bottom-line profit margins. Her knowledge, experience, skill, and strategic approach define Kristy as one of the most knowledgeable business and marketing minds in the country as she interfaces with national clients and other media professionals. Kristy’s career began with print media sales, then led to digital sales directorship where she won multiple awards and led her television station sales team to outperform all others within the company. During her time with traditional media, Kristy laid the foundation for the niche market development and creation of Digital Tulip, a full-service branding, web design, business consulting, and online marketing agency.

As a consultant, trainer, speaker, and educator to many business owners and corporate teams, Kristy has helped elevate their businesses to the next level and generated millions of dollars in incremental gross sales. Kristy’s expertise spans all aspects of business operations, sales, branding, website design, and marketing with an emphasis on digital marketing strategy. Kristy graduated from Western Kentucky University as a four-year letter swim scholarship athlete and continued to earn her MBA. She currently resides in Lexington, KY with her husband and two children.

Scott Lowery

Chief Operations Officer (COO), Owner

As Co-owner and Head of Operations, Scott brings a wealth of operational experience to Digital Tulip. He is hyper-organized and excels in managing projects of all sizes, with a standout specialty in scaling operations for start-ups. His roles in start-up environments have ranged from directing operations for the World Equestrian Games in 2010 to leading global strategy for one of the fastest growing e-commerce startups. His international planning and global strategy experience have led him to travel to over 15 countries. Scott’s extensive experience managing start-up operations coincide with the fast-paced growth of Digital Tulip and their clients.

In his free time, Scott is an avid movie buff and sports enthusiast. His current obsession is coaching youth soccer, and he’s proud to serve as the Technical Refinement Phase Group Director for Lexington Sporting Club.

Shelley Magee

Chief Strategy Officer (CSO)

Shelley has that winning combination of professional excellence with an approachable personality. With over 25 years spent in internal marketing departments, advertising agency environments, and broadcast television, her depth of knowledge in both digital and traditional media environments has made her a recognized thought leader in the field. Shelley knows how to grow a client’s bottom line by building highly-effective marketing strategies and integrated multi-platform advertising campaigns. She understands how to drive meaningful results for clients by developing highly-memorable creative messaging that drives consumers to respond. Not only does she love to build these dynamic strategies but she loves explaining them to her clients.

Shelley believes an evidence-based, smart, creative strategy for the client’s marketing campaigns gets the best results. She loves it when, presenting actual data and an evidence-based plan to a client, they have their “a-ha!” moment and get excited. She often hears, “Wow! No marketing company has ever shown us this before. This makes so much sense.” Her mind is always racing with ideas for her clients. She works hard for them, and spends their money like it’s her own. She firmly believes that a smart strategic plan combined with great creative can totally change a business. She is all about helping her clients take it to the next level.

A veteran leader of the American Advertising Federation (AAF), in 2016 Shelley was elected Chairperson of the AAF’s National Council of Governors, the world’s largest advertising trade organization. During her career, she’s been presented with the Pat Martin Leadership Award, the Legion of Excellence Award, and the AAF’s highest honor, The Silver Medal Award, which “recognizes men and women who have made outstanding contributions to advertising while actively furthering the industry’s standards, achieving creative excellence, and taking responsibility in areas of social concern.” When she’s not working, she’s probably writing a song, or belting out a tune on stage as a blues and soul singer in her own band. In fact, in 2019, she opened for Salt-N-Pepa at the south-east’s largest New Year’s Eve party, in her home town of Columbia, SC.

Brooke Schroeder

Strategy Operations Manager

Brooke, a Maryland native and Butler University graduate of dance performance and pedagogy, joined the Kentucky Ballet Theater as a professional ballerina in 2017. During her four years performing with the company, she maintained the Social Media Director position for the company and its academy. It was in that capacity that she excelled in managing social media campaigns, planning promotional events, coordinating fundraising opportunities, and networking with prominent Lexington leaders and businesses.

As part of Digital Tulip, she applies her social media skills and her creative talents to the world of digital marketing to keep both the Tulip team and our clients on their toes. Brooke is the wizard behind our curtain—savvy at campaign management and working behind the scenes to ensure campaign success. She loves being hands-on with each client, learning every detail about them, finding their target niches in both demographic and platform, and creating their own secret recipe for success. Diligent with a calm demeanor, she lets the needs of a specific campaign guide the strategy rather than the copy/paste technique from one business to the next.

Samantha Meekins

Social Growth and Engagement Engineer

With over 13 years in the fast-paced media and marketing world, Samantha has earned her stripes and made herself a jack-of-all-trades in the industry. After graduating from the University of Kentucky, she became an on-air television news reporter in two different cities, a media specialist for a fashion company, worked as a public relations account executive, and was the Director of Marketing for a real estate firm. Her experience enables her to succeed in high-speed and ever-changing environments. Her attention to detail and exceptional organizational skills are evident as a marketing strategist. Her experience in video production, graphic and website design, and social media marketing makes her shine as our Social Content Specialist.

Her favorite part about working with Tulip clients is that no two clients are alike—with different personalities from different industries. She enjoys getting to know each client and helping them grow. She invests much time in a client which is reflected in her work and interactions with them. She thinks of her client’s business like it’s her own, genuinely caring about them and wanting their success. One aspect of working at Tulip that she enjoys daily is being able to be creative regardless of the project, client, or task. She shares that creativity with her clients and wants each one to enjoy their marketing experience—results, beautiful work, creative concepts, exceptional branding, smart solutions.

Christina Mullins, MBA

Growth Strategist

For nearly a decade Christina has been an influential leader in the digital marketing space. She is passionate about creating and managing digital content and building relationships. She has worked with businesses of all sizes across the US, ultimately improving their bottom line by creating marketing solutions to their business problems. Christina thrives at educating and consulting with her clients on current digital trends and staying ahead of the curve. She loves seeing a client reach their full potential and being a part of their success.

Christina and her husband enjoy serving their community through ministry outreach and are overseers of a House of Prayer in the south MS region. Christina earned her MBA from William Carey University. She currently resides in Biloxi, MS with her husband and four children.

Troy Thompson

Growth Strategist

Hailing from Australia, Troy’s illustrious career began on the Australian TV series “Ten Years Younger in Ten Days” with a meteoric rise to the A-list heights of Australian hairdressing as an in-demand celebrity salon owner. Following that success, Troy continued to create and embrace opportunities. With the publication of two books, Troy became an international bestselling author, appeared weekly on Australian national radio and television, and hosted his own Australian radio program. Now in the U.S., Troy has become a triple Emmy-nominated television host and executive producer, working in front of and behind the camera for the last 10 years.

Here at Digital Tulip, Troy loves helping a business develop their own brand to stand out from the crowd and design a growth strategy to increase business and awareness. His motto is to teach business owners to have a “quiet elevated life”(QEL). His love for business and extensive multi-media experience has made him a maestro of digital media and an accomplished, focused, and adaptable sales and revenue generation leader. Troy delivers expertise to solve problems and implement solutions.

Barbara Hinkle

Brand Strategist & Visual Communication

Barbara delivers over 25 years of branding, marketing, and visual communications experience to the Tulip team. Having worked for a design firm, a PR firm, a mid-size advertising agency, and in a large corporate marketing department, she gained a diverse portfolio of knowledge and skillset, that transformed her from graphic designer to high-level brand strategist and branding expert. Her philosophy views a brand as the ethos of a business. Her experience with clients has shown that investing in a high-caliber professional brand has yielded them a solid return on that investment, including customer perception, a business asset, and enhanced value.

Her holistic approach begins with a client Brand Briefing that covers every aspect of their business, their personal perspective, and their target audience. She transforms her findings, facts, and research into a comprehensive brand package exclusively crafted for each client. Barbara’s passion shines during the reveal, when she brings a brand to life. From the brand position to every brand tool, logo, pattern, or illustration, each piece is visually stunning and effectively communicates and reflects the client’s business. Her attention to detail and high-level design make each brand element a paragon that helps transcend a business to the next level and adds value to the business’s bottom line.